The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. Read more here and find out ways you can strengthen this connection.
An empowered community will be a catalyst for god relations. You can assign some of this services to the locals. This will give them a sense of ownership. This ownership feeling will make them feel that they need to protect the business at all times. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You can get to their hearts by offering sponsorships. This is a great way to give back to the community. The community can select students who need more help to learn. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
Charity giving is another brilliant method. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. The leaders your location are very significant and you must be close to them. People believe what those who lead them have to say and will follow them at all times. Get in touch with formal and also informal leaders.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Have representatives who can forward the company’s concerns to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. Communication shows that you are empathetic to them. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.